How to Create a Holiday Shopping Guide

Holiday season shopping season is upon us and, for many shoppers, this means more holiday purchases than ever before. Prices often skyrocket as the holiday approaches due to tariffs, shipping fees or product shortages; and this year is no different.

Ecommerce brands that sell higher-ticket items such as jewelry, beauty tools or home goods may find gift guides an effective way to capture sales during this holiday season.

Get Your Gift Guides Live Now

Holiday gift guides have become an indispensable element of many print and online publications, from blog posts to landing pages or quizzes.

Ecommerce brands can leverage year-round content such as gift guides to drive traffic when website visits may typically drop during slower seasons – including Valentine’s Day, Mother’s Day and Father’s Day or back-to-school time! This tactic works especially well during periods when website traffic tends to decrease. Consider offering your visitors something like this.

When creating a gift guide, starting early is key for successful implementation. Planning and pitching early allows for optimal inclusion of client products – pitch too soon and they may not make the cut while pitching too late risks being lost in an overwhelmingly cluttered inbox. Email or text message campaigns that provide people with a preview of your guide could also prompt visits later on.

Create a Gift Guide Recipe

Create an effective gift guide requires more than simply listing products online; it involves conducting thorough analyses on retail data and industry trends, curating, and then marketing those you include in your guide.

PGA TOUR Superstore uses qualitative information from associates to determine which gifts will resonate with holiday shoppers they serve, enabling them to customize their gift guides and product assortment to reflect what customers buy from them.

A well-curated gift guide can be created in various forms: landing pages, blog posts or more recently through quizzes. A quiz allows people to answer a series of questions before shopping for the ideal present based on their responses. Adding one also serves to cross-sell or upsell related products that could make the perfect additions – for instance you could display additional accessories or premium versions of what they’re shopping for someone else.

Segment Your Gift Guides

Gift guides can be an effective way to position your brand in front of shoppers who are searching for ideas for loved ones. But to maximize its potential, it’s essential that these gift guides be carefully planned; simply listing popular or best-selling products won’t help customers, but may actually confuse them further.

Keep your customers’ shopping behaviors in mind when making product recommendations that resonate with them. For instance, if your target audience are frequent buyers of discounted items, consider creating a separate gift guide featuring sale and accessory products. Likewise, those more inclined towards premium offerings might benefit from collecting top-rated offerings to bring some variety.

Alongside using sales data and customer segmentation to promote holiday gift guides, look for other marketing channels to do so as well. Homepage banners, regular email promotions, and longtail keywords can all help drive traffic directly to them – turning into potential sales!

Make Your Gift Guides a Must-Have

Finding the ideal present can be a source of immense anxiety at this time of year, so having an easy-to-use gift guide on hand is one way to ease that strain and increase sales.

Gift guides can be displayed as web pages, blog posts or social media updates; additionally they can include photos or videos showcasing your selections.

Consider using a gifting quiz to generate interest in your holiday gift guides. When your customers answer the question “how does the recipient spend their free time?” you could present them with a custom list of recommended products tailored specifically to their answers.

Create and email out an exclusive holiday gift guide email for existing customer base members to reengage those who may have stopped opening emails from you recently and remind them why they love your brand!