Small Business Products
Explore a wide selection of small business products to find the right tools for your company. Discover deals on software, hardware and accessories for every stage of your small business journey.
The easiest things to sell are often custom items like mugs or t-shirts that can be printed via platforms such as Gelato. They’re low risk and high reward, perfect for quickly starting a small business and turning a profit.
Are They Worth the Hype?
If you are a small business owner, you understand how important your company is to the global economy. Whether you are providing a service or selling a product, you are helping to create jobs and foster innovation. Additionally, consumers are relying on companies to cater to their unique needs and preferences. Fortunately, as an SMB, you have the advantage of knowing your customers and delivering on that promise.
To develop a strong product strategy, it is critical to have a clearly defined USP (Unique Selling Proposition). You must be able to identify the gap in the market and articulate how your business can fill that need.
Are They Easy to Sell?
The easiest products to sell are small, everyday items with broad appeal, like custom mugs, t-shirts, Antique Calligraphy Set and stationery. These types of products can be quickly designed and personalized using platforms like Gelato, making them low-risk and high-reward for new entrepreneurships and established small businesses alike.
To find the most profitable products, consider your target market and what needs they have. For example, if you’re selling children’s bicycle helmets with high safety ratings, your target audience is parents who want peace of mind for their children.
Once you’ve narrowed down your product selection, it’s important to create compelling, user-friendly descriptions for each item. This includes writing in a way that’s easy to read, using formatting tools such as bold and italics, and including helpful information about shipping and returns.
The best way to keep up with changing market trends is by regularly exploring industry reports and analyzing competitor strategies. Additionally, leveraging feedback from customers is a powerful tool for uncovering new product ideas.
Are They Risky?
As a business owner, you are responsible for every decision your company makes. While many decisions, like buying new technology or hiring a team member, have minimal risk, others can be riskier and have the potential to damage your business in ways that cannot be foreseen. As the COVID-19 pandemic has shown, even small businesses can be completely devastated by unforeseen events that have nothing to do with their operations. Luckily, there are strategies that can be used to minimize risks to your small business. These include a tight cybersecurity policy and an effective risk management team.
Another way to reduce risk is utilizing small business products on platforms like Amazon. This shows customers that your product is coming from a local business, which can make them feel more trusting and safe when purchasing.
Are They Worth the Time?
Ultimately, it comes down to a matter of perceived value. While it’s true that mass-produced goods may be cheaper, small business owners can offer a level of customer service and authenticity that larger competitors can’t, or won’t, match. Moreover, small businesses can provide insights and research on their products that big companies often overlook or don’t take the time to do.
Additionally, a Small Business Badge on a product listing can help boost a business’s click-through rate. Consumers are more likely to click on a listing that has the badge than one without it, making it a low-cost way for small businesses to increase their visibility and attract new customers.
For those considering applying for the Small Business Products program, it’s important to understand that the process can be time-consuming. However, once a small business has been approved, it’s easy to implement the badge across all its listings and begin reaping the benefits. And while other Amazon programs require a fee, the Small Business Products program is free to join. To learn more, check out this thorough Small Business Products FAQ from Amazon. If you aren’t quite ready to apply, but would like to keep an eye on the program in the future, be sure to subscribe to the Small Business Trends newsletter.
