Ultimate Holiday Gift Guide in 2025

Holiday gift guides can be a powerful way to engage your audience during the holidays. Whether displayed on your website, email or in paid ads, these curated lists can help boost sales.

The right approach to organizing your holiday gift guide can make all the difference. For example, Wool and the Gang organizes their gift ideas by craft level and idea, ensuring every visitor can find exactly what they need.

Gift Sets or Bundles

Gift sets are a popular way to encourage repeat purchases and boost average order value (AOV) during the holidays. Offering curated bundles with complementary products can be an effective sales strategy for ecommerce businesses in virtually any niche, from skincare to tech gadgets and food.

Product Bundles with Tiered Pricing

Offer customers a discount when they purchase multiple products together, such as a buy one get one free promotion, to drive up conversions and increase AOV. Offering different size options or color variations is another effective way to encourage customers to upgrade their bundles for greater value.

Holiday-Themed Packaging

Consider including a festive box or gift wrap in your product bundles to add a unique and memorable touch that will appeal to shoppers’ emotions and sense of occasion. Williams Sonoma, for example, offers a Cheers Sherpa Gift Set with a cozy sherpa blanket and tumbler to capture the spirit of winter celebrations and bring joy to the recipient’s home.

Using Fly, a built-for-Shopify app, retailers can easily create fixed gift bundles to enhance their holiday marketing and sales efforts. The app can also allow customers to build their own gift bundles through a simple multi-step process, helping retailers optimize key business metrics and maximize customer satisfaction. Adding a 3PL fulfillment option to the app can ensure accurate inventory management and prevent out-of-stock issues.

Gift Cards

Gift cards are a great way to let recipients choose the exact items they want for themselves. They are also convenient and hassle-free for both the giver and the recipient, as they are easy to purchase, deliver, and use. Gift cards can be reloadable and come with special offers during the holiday season. Often, they are offered by retailers and brands as part of their loyalty programs. They can be a great option for last-minute shoppers as well.

Creating an ecommerce gift guide is the perfect opportunity to showcase your brand’s top products for gifting. A gift guide can be presented as a landing page or an in-depth blog post, and they can also include interactive elements like quizzes or product suggestions based on customer input. Gift guides are most commonly used by ecommerce retailers during the holidays, but they can be useful for all seasons and other occasions that require a thoughtful gift.

For example, The Strategist has curated a gift guide for the hardest-to-shop-for people on your list—from the Boat Dad to the Mahjong Mom. The guide features 76 bundles tailored to each person’s unique interests and tastes. The best part? The items are all under $100. Click here for the full list.

Tape Dispenser

Add a nostalgic flair to your workspace with the FTC Retro Cassette Tape Dispenser. This cleverly designed tape dispenser not only cuts tape with a durable steel blade but also features compartments for pens, pencils, and small office supplies, keeping your desk organized. Its sturdy base ensures stability during use, while the vintage cassette design adds a fun, retro touch to any office or home setting. Ideal for those seeking both functionality and style in their desk accessories

Gift Vouchers

Gift vouchers offer a great way to encourage holiday shopping by eliminating the hassle of shipping and delivery times. They also help to increase AOV and reduce the risk of returns.

These digital cards can be purchased online and can be redeemed for products or services. They can be either promotional or category-specific. Promotional codes, which are alphanumeric, can be used to receive a discount at checkout while category-specific vouchers limit their scope to specific categories of products or services.

Both types of vouchers offer the option to include additional product information in their form, such as pricing and availability, to make them more useful for people who are purchasing gifts. For example, Amazon and Sephora gift cards can be redeemed for any item available in their online stores, while a physical card from these companies may not be valid outside of their country or region.

Ecommerce brands can curate gift guides for a variety of reasons throughout the year, but they’re especially useful during periods with higher traffic for their websites and stores, such as Black Friday, Cyber Monday, and the winter holidays. These guides can be displayed as landing pages or in-depth blog posts and can even be interactive such as a quiz that asks visitors for their input to generate product suggestions. For example, Well Told curated gifts for men and women that included clear images of each product along with key product information, such as pricing, reviews, and color variant options.

Gift Certificates

For a gift that can be used at a later date, a gift certificate is an excellent option. Many businesses offer these as a convenient and hassle-free alternative to traditional paper certificates that are susceptible to tearing, wear and tear, and loss. Depending on the business, they can be delivered via email or as an instant printable pdf. Some also allow you to personalize the gift certificate, adding a message or the recipient’s name.

Gift cards are useful for gifting to people you don’t know well and don’t have much information about their interests or needs. For example, you might buy a gift card for that plant lover at work to show you care, or give the sneakerhead on your list an opportunity to shop for the latest shoes from their favorite brands.

You can find and purchase gift cards on the store’s website or in-person. To do so, navigate to the gift card section or a separate page and choose the desired value of the gift certificate. Some businesses also offer the option to customize the gift certificate with a message or add an additional gift wrap to make it more appealing for presentation.

For ecommerce brands, holiday gift guides are an excellent way to promote products during a seasonal sales period. These guides can take the form of landing pages, blog posts, and quizzes that use customer input to generate product recommendations.